Pricing
Free till, free online ordering, free marketplace listing. On Growth and Pro you pay 0% on everything you sell yourself — till, table, QR, kiosk and your own online ordering. Only Serve-Link marketplace customers pay a small fee and get points back. No contract, no hardware to buy.
£0to start
Everything you need to take orders from day one.
£40a month
Everything in Free, plus:
£70a month
Everything in Growth, plus:
Custom
Quoted pricing for groups and multi-site operators.
These are launch prices. Monthly plan fees may rise as we grow. Sign up before they do and you can lock today's rate in for 12 months — we'll honour it for the full term. The Free plan stays free, and Growth and Pro have no Serve-Link fee on your own sales.
Use what you already have — any phone or tablet. Take cards on the phone, with a Stripe reader from £49, or keep the reader you've got.
Connect your own Stripe account — payouts go straight to you and Serve-Link never holds your money. Cash is free on every plan. On Free, card sales carry a 2% Serve-Link fee; Growth and Pro charge 0% on everything you sell yourself.
Start on Free — it costs nothing and you can move up whenever you add table ordering, kiosks or kitchen screens. Nothing is locked in.
Business model
Free charges 2% on card sales; Growth and Pro charge 0% on everything you sell yourself. Marketplace customers pay the marketplace fee and receive points back.
Where the order comes from
Customer pays
Venue receives
We take
Only through the Serve-Link marketplace
Customer pays: Price + 8% fee, 50p–£2.99
Venue receives: Full food price, into your Stripe
8%
Own link, table, QR and kiosk
Customer pays: Normal price, no fee added
Venue receives: Full price on Growth and Pro
0%
Card on your devices, or cash
Customer pays: Normal price, never charged a fee
Venue receives: Full price on Growth and Pro
0%
Payments run on Stripe Connect: every venue has its own Stripe account, any applicable Serve-Link fee is split off automatically, and we never hold your money. Cash is free on every plan.
Fee limits
Marketplace customers pay between 50p and £2.99. On Free, the 2% card-sales fee is capped at £2.99. Growth and Pro have no sales fees.
The limits at a glance
The 8% marketplace fee applies only when a customer finds and orders from you through the Serve-Link marketplace. Your own ordering link is treated as your sale, not a marketplace order.
Worked examples
Four examples using the venue's own sales, all paid by card.
Venue
Pays Serve-Link
Best plan
£1,500 a month
Pays Serve-Link: Free £30
Best plan: Free
£4,400 a month
Pays Serve-Link: Free £88 vs Growth £40
Best plan: Growth
£11,000 a month
Pays Serve-Link: Free £220 vs Growth £40
Best plan: Growth
£22,000 a month
Pays Serve-Link: Free £440 vs Pro £70
Best plan: Pro
Marketplace fees are paid by your customers, so they don't add to these costs.
Free → Growth
Pays for itself once you take more than £2,000 a month by card.
Growth → Pro
For when you need collection points, stock control and kitchen screens.
Loyalty, funded by us
Three eighths of the marketplace fee funds 3 points per £1 spent, up to 112 points per order. Customers can spend them at participating venues; points expire 12 months after they're earned, and the cost to your venue is £0.
Built into the POS — no extra app, no extra fee.
Vouchers & codes
Issue fixed-value or percentage vouchers, with expiry dates and usage limits.
Item promotions
Discount single items, set meal deals and bundles, or run buy-one-get-one offers.
Timed offers
Happy hours, lunch deals and quiet-day pricing that switch on and off by themselves.
Your own stamps
Reward repeat customers at your venue on top of the marketplace points.
Card fees
Card processing is Stripe's, paid by the shop at cost. Serve-Link adds nothing.
FAQ
Manage smarter. Serve faster. Grow better.